Artificial intelligence, Creativity, and Intentionality [*]

As Artificial Intelligence (AI) becomes more and more applied in society, I wonder how computerized devices with AI will ultimately interact with people regarding creative processes, either as partners or their replacements or both. I am not the only one pondering this. In this article, Francisco Tigre Moura writes that one should consider the role of intention when creating as well as the processes involved.

From the article…

…creative AI systems are now capable of independently generating outputs which are indistinguishable from the ones developed solely by humans. They also allow for various co-creation possibilities (Miller, 2019). Thus, AI should be perceived as a tool, a co-creative partner, and as an independent creator (Elgammal, 2019). However, the data-centered and autonomous nature of smart systems conflicts with our understanding and expectation of human intentionality in creative tasks.

…we must reconsider current assumptions to account for the ever-increasing role of AI in creative processes. I defend that the current and future scenario calls for a new paradigm, one which considers intentionality in the synergetic co-creative relationships between humans and AI as equally genuine as the ones not using them. Thus, one where AI is seen as an enabler that allows humans to potentialize their expression of motives and intent. Finally, a paradigm that also recognizes the increasing intentionality of algorithms.

…Regardless of its “intelligent” nature, AI should be seen as a tool that augments human creativity. In view of their ease of use, AI tools also motivate “non-creatives” to express intrinsic intents through artificial co-creation. In short, AI will help disseminate creative acts and generate an abundance of creative outputs. AI must then be seen as a facilitator for human expression, regardless of if it is accompanied by creative skill or expertise. Consequently, its use should not compromise the perceived intentionality of creatives.

A new creative paradigm should focus then mainly on the intrinsic motives of creation, and less on the process conducted to express the desired intent.

Furthermore, a new a paradigm should also consider the intentionality of intelligent systems…

Future research on creativity must address the basis of this paradigm shift throughout different sectors and levels of human involvement with technology. It must also permanently consider and adapt to the ever-evolving technological advancements and the effects of adoption on human desensitization towards it. Importantly, it must strengthen the investigation of intentionality of autonomous systems and artificial co-creation…

By Francisco Tigre Moura

Click here to read the full article in the Journal of Creative Behavior at


Tigre Moura, F (April 5, 2023). Artificial intelligence, creativity, and intentionality: the need for a paradigm shift. The Journal of Creative Behavior. Retrieved from

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Updated: October 29, 2023 — 11:34 am

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