A writing technique to focus creative projects for all media.
It may take several drafts to get this exercise right; it might also necessitate going back and refining the product itself. In forcing ourselves through this process, we also force ourselves to explain succinctly what we have, what it does, and why anyone should care. If we’re not able to, then it says something about the potential viability of this thing we are creating and our ability to explain it to the audience.
Adapted from Perennial Seller: The Art of Making And Marketing Work That Lasts
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