Tag: gaming

Research: Human touch preferred in game design [*]

I feel that currently AI is a good tool for many things. However, in the end, AI’s creativity seems tied to its programming — conditional selection of elements, shuffling elements around, or modifying elements — which is based on logic and not feeling. Human creatives do this much with their works. One can do this much even with such software as the Unreal Engine, Unity 3D, Photoshop, or GarageBand. Having an AI do some or all of repetitious tasks can remove any tedium and even quicken the process, benefiting human creativity, but humans still steer the project.

When someone proves to me that an AI has genuine feelings like humans, not rooted in its logic but also embracing the illogical gut feelings about what doesn’t work and what would be great with a degree of self-criticism, then I will regard that AI as a true creative alongside human writers, composers, designers, choreographers, directors, visual artists and other inspired folk. Until then, AI remains for me a fascinating computerized tool that may work a sort of digital magic, but only that. In my opinion, AI currently can enhance one’s artwork but can’t replace the inspired human.

Yet, I am not alone in my skepticism. Advanced Television recently posted this about AI and the gaming industry…

The latest edition of Hub Entertainment Research’s Gaming 360 study shows that even as AI (artificial intelligence) becomes a more powerful tool in media, gamers are skeptical about using it in the creative elements of game design.

…support of AI appears to mostly apply to the coding or technical aspects of game design, rather than the creative side.

…Game publishers need to approach the use of AI in game development carefully, as well as marketing the use of AI in design. Despite their ambivalence to AI in general, gamers show their reluctance to embrace AI when asked about specific aspects.

“Humans love art, and in 2023, videogames are among the most beloved mediums around,” added Jon Giegengack, principal at Hub. “These findings make it clear people aren’t convinced machines can do ‘art’ – such as creative narrative or design – as well as humans, and suggest the application of AI to gaming, TV and music may have a bigger than expected downside.”

Click here to read the full article at advanced-television.com.


Advanced Television (October 11, 2023). Research: human touch preferred in game design. Retrieved from https://advanced-television.com/2023/10/11/research-human-touch-preferred-in-game-design/